How To Use Performance Marketing Software For Tiktok Video Ads
How To Use Performance Marketing Software For Tiktok Video Ads
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Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to boost their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and more trusted information
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety and security procedures. This supplies a lot more exact information and an extra full image of customer trips throughout channels.
Furthermore, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This versatility gives online marketers much more ownership over the data they send, and makes it easier to comply with numerous information regulations. It's additionally a great deal less vulnerable to fraud, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows organizations to accumulate and enhance data prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can aid marketing professionals make more educated marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and incorrect results. Server-side tracking makes it possible for services to bypass these restrictions and provide accurate, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking enables services to control data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that happened beyond your website.
On top of that, server-side tracking allows you to capture customer data directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to breaches and negative keyword management privacy offenses.
A server-side tracking system is a collection of directions that informs your internet site's server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your web page to collect information from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the web site's own server, bypassing internet browser restrictions. This means that data accumulated by the website/app is first sent to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data administration and gives organizations extra control over transmission, making it generally a lot more reputable. Consequently, it's much less vulnerable to data difficulties brought on by things like a damaged connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more precise information and aids ensure compliance with personal privacy regulations such as GDPR. Furthermore, it additionally avoids the tracking limitations imposed by internet browsers and advertisement blockers.